|
Derginin Adı:
|
Traektoriâ nauki
|
|
Cilt:
|
2015/1
|
|
Sayı:
|
4
|
|
Makale Başlık:
|
The theoretical basis of influence and the structure of marketing environment
|
|
Makale Alternatif Dilde Başlık:
|
Alternatif dilde başlık bulunmamaktadır. There is no article title in another language.)
|
|
Makale Eklenme Tarihi:
|
5.05.2016
|
|
Okunma Sayısı:
|
1
|
|
Makale Özeti:
|
The article is devoted to the justification of the nature and structure of the external environment of marketing. The study proves that the data analysis of the environment - is just one of many elements in the process of marketing strategy. The main task of monitoring – is to define the environment trends, issues, events or signals aimed to encourage the company management to revise the strategy and tactics of marketing.
|
|
Alternatif Dilde Özet:
|
Alternatif dilde abstract bulunmamaktadır. (There is no abstract in another language.)
|