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Derginin Adı:
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Traektoriâ nauki
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Cilt:
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2015/1
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Sayı:
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3
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Makale Başlık:
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Marketing-mix and technology: evolution and proactive development
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Makale Alternatif Dilde Başlık:
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Alternatif dilde başlık bulunmamaktadır. There is no article title in another language.)
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Makale Eklenme Tarihi:
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5.05.2016
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Okunma Sayısı:
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1
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Makale Özeti:
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In order to survive the marketing subjects have to be able to adapt their business-processes to the changing environmental conditions. Those who will correctly predict the direction of the economic vector and will apply adequate and proactive tools and marketing technologies will achieve the greatest success. The article presents the results of the analysis of the leading specialists in the field of marketing and management ideas concerning the transformation of the existing tools and marketing technologies and appearing of the new ones.
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Alternatif Dilde Özet:
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Alternatif dilde abstract bulunmamaktadır. (There is no abstract in another language.)
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