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Derginin Adı:
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Traektoriâ nauki
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Cilt:
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2015/1
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Sayı:
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1
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Makale Başlık:
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Modern structure of marketing communications complex
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Makale Alternatif Dilde Başlık:
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Alternatif dilde başlık bulunmamaktadır. There is no article title in another language.)
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Makale Eklenme Tarihi:
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5.05.2016
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Okunma Sayısı:
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1
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Makale Özeti:
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The article presents the results of the desk research, in which the current structure of the marketing communications complex was analyzed. According to the results of the content analysis of scientific and educational literature in marketing it was proved that there is a certain structural asymmetry in today's complex of marketing communication: the rejection of impersonal tools and actualization of those which make possible personalized communication with the consumer.
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Alternatif Dilde Özet:
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Alternatif dilde abstract bulunmamaktadır. (There is no abstract in another language.)
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