“marketing communications” için 7 makale
International Journal InternaukaCilt 2018/2, Sayı 2
The basis of any commercial activity is to attract customers, establish long-term relationships between them and the company. One of the most actual marketing goals is the formation of effective interaction with the customer, consumer, marketing environment. Such cooperation is …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 1
The article presents the results of the desk research, in which the current structure of the marketing communications complex was analyzed. According to the results of the content analysis of scientific and educational literature in marketing it was proved that …
Traektoriâ naukiCilt 2016/2, Sayı 9
The volume of demand and supply on educational services constantly grows and education becomes the perspective sphere of the Ukrainian economy. In the conditions of the permanent increased competition between educational establishments, it is impossible to do without marketing, namely …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
In this article the value of e-branding in modern marketing activities of companies was shown. The Internet position of brand, which is the one of the main facilities of improving competitiveness in global competition, was proved. The basic characteristics and …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 5
The article discusses the relationship between consumer behavior and marketing communications. It reveals the possible influence of marketing communications, appealing to the values of consumers, on their behavior.
Problems of Education in the 21st CenturyCilt 2009/12, Sayı 12
The increasing competitiveness, rising target audience’s expectations (students, their families, employees/employers, academic staff, government, suppliers) and widening access to information determines higher education institutions across the world to continuously evaluate their activities with the external environment, get in touch with …
International Journal InternaukaCilt 2015/3, Sayı 3
Статья посвящена изучению факторов, влияющих на развитие рекламной отрасли в Украине в условиях политического и экономического кризиса. Принимая во внимание экономические показатели, исследуются основные тенденции развития рекламной деятельности в Украине. В исследовании показано, что рекламный рынок является частью экономической системы, …