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E-MARKETING TOOLS AND THE NEW DIMENSION OF INTEGRATED MARKETING COMMUNICATIONS IN EUROPEAN HIGHER EDUCATION SERVICES

Alexis Daj, Andreea Chirca

Problems of Education in the 21st CenturyCilt 2009/12, Sayı 12

The increasing competitiveness, rising target audience’s expectations (students, their families, employees/employers, academic staff, government, suppliers) and widening access to information determines higher education institutions across the world to continuously evaluate their activities with the external environment, get in touch with …

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