“consumer market” araması — Türk Eğitim İndeksi

THE CHARACTERISTIC OF THE ORGANIZATION OF DEVELOPMENT OF CONSUMERS' MARKET IN MUNICIPAL ENTITIES IN FOREIGN COUNTRIES

2014Tatiana Vitalievna Butova, Marina Konstantinovna Krivtsova, Daria Evgenievna Petrova

Theoretical & Applied ScienceCilt 2014/13, Sayı 5

В данной работе дается характеристика организации развития потребительского рынка в муниципальных образованиях на примере зарубежных стран. Проводится детальный анализ структуры и приоритетов развития потребительского рынка Великобритании и сравнение с основными показателями, применяющимися для определения уровня развития потребительского рынка Германии, Австрии, …

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Theoretical aspects of marketing management of consumer behavior

2016Evgen Danilenko

Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 4

The essence of consumer behavior finds expression in the actions of people under the influence of environmental factors and internal psychological or physical needs that arise in the process of life and socialization and are accompanied by information search, selection, …

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E-branding as a kind of marketing communications

2016Elizaveta Klyuyeva

Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3

In this article the value of e-branding in modern marketing activities of companies was shown. The Internet position of brand, which is the one of the main facilities of improving competitiveness in global competition, was proved. The basic characteristics and …

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УЧЕТ ПРИНЦИПОВ СЕГМЕНТИРОВАНИЯ ПРИ ФОРМИРОВАНИИ АССОРТИМЕНТА

2018??????? ????????????? ??????????, ????? ??????????? ????????

International Journal InternaukaCilt 2018/11, Sayı 11

The influence of principles of segmentation to assortment formation was presented in the article. The factors which influence on the assortment formation of products are considered, the process of formation of assortment was characterized, the main steps and principles of …

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ОСОБЕННОСТИ ОБОРОТА ИНФОРМАЦИИ КАК ЭКОНОМИЧЕСКОГО БЛАГА

2018?????? ??????????? ???????

International Journal InternaukaCilt 2018/6, Sayı 6

The article examines the study of information as an economic good, the special properties of which determine the specificity of its turnover in the information market. Questions of principles of an establishment of the market price of the information and …

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ФОРМИРОВАНИЕ БРЕНДА В СОВРЕМЕННЫХ УСЛОВИЯХ ТОВАРНОГО РЫНКА

2017?. ?. ???????

International Journal InternaukaCilt 2017/1, Sayı 1

Modern brand components reviewed in the article. The main factors of creating brand are formulated. Factors that affect the success of the brand on the commodities market are listed.

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Consumer behavior and marketing communication: value approach

2016Nadezhda Popova, Olga Sosnova

Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 5

The article discusses the relationship between consumer behavior and marketing communications. It reveals the possible influence of marketing communications, appealing to the values of consumers, on their behavior.

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STUDENTS' BEHAVIOUR IN DECISION MAKING PROCESS TO ATTEND DISTANCE LEARNING PROGRAMS AT UNIVERSITAS TERBUKA, INDONESIA

2015Maya MARIA, Aminudin ZUHAIRI, Kurnia Endah RIANA +1 yazar

The Turkish Online Journal of Distance EducationCilt 2011/12, Sayı 2

The purpose of the research was to analyse students’ behaviour in choosing a distance learning program at Universitas Terbuka (UT), Indonesia, using the theory of planned behaviour model developed by Fishbein and Ajzen (1975). The respondents of the research were …

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Loyalty program: current content, types and methods of realization at B2C market

2016Ekaterina Nehaenko

Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 4

The article is devoted to researching the content of the key concepts for partnership relations marketing – customer loyalty. It presents the results of scientific-theoretical substantiation of the typical structure and methods of implementation of loyalty programs in retail.

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АНАЛИЗ СОСТОЯНИЯ И РАЗВИТИЯ РЫБНОГО ХОЗЯЙСТВА УКРАИНЫ: ЭКСПОРТ И ИМПОРТ РЫБЫ

2017S. S. Shepelev

International Journal InternaukaCilt 2016/12, Sayı 2

In the article the features of the current state of the export-import activities in the fisheries are shown. It is proved that the fish market is dependent on imports. A possible reform of the internal market fish trade has been …

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GERÇEK EYLEM OLARAK NÖROPAZARLAMA: TÜKETİCİ DAVRANIŞLARI UYGULAMASI

2017Aiman Bayassova, Halim Kazan

Uluslararası Sosyal ve Eğitim Bilimleri DergisiCilt 2016/1, Sayı 5-legacy-3297

Based on research done on human and human’s behavior, it has been revealed that, individual’s action are not governed only the humans’ consciousness but by the emotions too. Due to the integration of the results of these studies and traditional …

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Modern structure of methods and techniques of marketing research, applied by the world and Ukrainian research companies

2016Yulia Bezkrovnaya

Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 1

The article presents the results of empiric justification of the structure of methods and techniques of marketing research of consumer decisions, applied by the world and Ukrainian research companies.

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TURİZM PAZARLAMASINDA TÜKETİCİ SATIN ALMA SÜRECİ VE KARŞILAŞILAN SORUNLAR

2015Ates BAYAZIT HAYTA

Kastamonu Üniversitesi Kastamonu Eğitim DergisiCilt 2008/16, Sayı 1

The tourism institutions, travel agencies and accommodation enterprises always need the information of the tourist’s personal characteristics, reason for travelling, requests, attitude styles and similar issues. One another important matter is the tourism consumers’ being cheated by unreal presentations and …

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Measurement of the impact of the personality types against consumer sentiment towards marketing

2019Aykut Yilmaz, Burçak Basak

International Journal of Social Sciences and Education ResearchCilt 2016/2, Sayı 2

The goal of this study is to measure if there is a relation between personality types, which are determined according to the Big Five scale, and consumer sentiment toward marketing and the severity and direction of this relation. After the …

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Consumer Attitude Toward Mobile Marketing in Bosnia and Herzegovina

2015Irma Jasarspahic, Teoman Duman

European ResearcherCilt 2014/14, Sayı 81

Driven by the ongoing evolution in mobile technologies and the increasing popularity of the internet, the mobile marketing is becoming more and more popular to marketers whose aim is definitely to promote their goods and services to the consumer. Since …

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MOBİL TELEFON TERCİHİNDE ETKİ FAKTÖRLERİ - KIRGIZİSTAN’DAKİ ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR ÇALIŞMA

2015Doç.Dr. Cihat POLAT, Yrd. Dpç. Dr. Azamat MAKSUDUNOV

Celal Bayar Üniversitesi Sosyal Bilimler DergisiCilt 2015/13-legacy-981, Sayı 2

In spite of having a rapid growth during the last three decades, the mobile phone handset market faces severe competition. Mobile phones, which have been complex technological products, meet more than one need and exceed the line of being only …

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A study to examine the health interest level of fast food consumers

2019Aykut Yilmaz, Yusuf Arslan

International Journal of Social Sciences and Education ResearchCilt 2016/2, Sayı 1

The purpose of the study is to assess the health interest level of fast food consumers and the effecting factors. To reach this aim, four main hypotheses tested in the study. A questionnaire was formed to collect the data needed …

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ÇOCUKLARIN TÜKETİM ALGISININ RESİMLERE YANSIMALARI

2017Sermin ASIL

Eğitim ve Toplum Araştırmaları DergisiCilt 2016/3, Sayı 1

Consumption perception with caused by such as family, social environment, education, culture, religion, politics and economy doesn't stable structure. It is a dynamic phenomenon that influenced by the changes and developments in social life. Children who consumer perception and consumer …

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Pazar Kurdu Tüketicilerin Demografik Özelliklerinin Belirlenmesine Yönelik Uygulama

2016Nihan Özgüven Tayfun

Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar DergisiCilt 2015/17, Sayı 29

In recent years communications area has developed. Traditional marketing media (newspapers, magazines, TV ... etc.) was replaced their place to the modern communication media that made in digital environment. Today, the most effective form of communication is word of mouth …

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КРИТЕРИИ И ПОКАЗАТЕЛИ ОЦЕНКИ УСТОЙЧИВОСТИ РАЗВИТИЯ АГРАРНОГО СЕКТОРА

2017???? ?????????

International Journal InternaukaCilt 2016/12, Sayı 2

The article highlights the criteria and indicators for assessing the sustainability of development of agrarian sector of economy in the conditions of integration processes. Reasonably applied problems and investigated the factors influencing trends in the development of agriculture. The relationship …

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E-AUCTION PLATFORMS IN RUSSIA: THE ISSUES OF POLITICS AND COUNTRY-OF-ORIGIN

2015Kseniia Kovalenko

Theoretical & Applied ScienceCilt 2015/26, Sayı 6

The focus of the current research is on online auction platforms in Russia as one of the major e-commerce realms continuing to grow worldwide. Although extensive previous research in the field of online auctions provides a comprehensive theoretical background, no …

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