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ИМИТАЦИОННОЕ МОДЕЛИРОВАНИЕ РЕКЛАМНОЙ КАМПАНИИ ИНТЕРНЕТ-ПРЕДПРИЯТИЯ В СРЕДЕ ANYLOGIC

2016·E. A. Berezovskaya, S. A. Plotnikov

International Journal Internauka·Cilt 2015/9, Sayı 9

In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination …

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ОБРАЗОФОРМИРУЮЩИЕ СТРАТЕГИИ РЕКЛАМНОГО ВЛИЯНИЯ НА ПРИМЕРЕ СЛОГАНОВ КОМПАНИИ “COCA-COLA”

2017·????? ????????? ?????????

International Journal Internauka·Cilt 2017/7, Sayı 7

Using the conceptual apparatus of the strategic approach, the analysis of the slogans of the “Coca-Cola” company is conducted for the first time in domestic science. The connection between communicative means and the advertising effect of their information-psychological influence has …

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