“Marketing education” için 13 makale
The Turkish Online Journal of Distance EducationCilt 2009/10, Sayı 1
WebCT is one of the widely used web-based learning tools. For enriching teaching and learning courses at tertiary level, WebCT emerges as an important tool. This paper describes attitudes of students at Anadolu University towards WebCT applications in selected courses. …
The Turkish Online Journal of Distance EducationCilt 2014/15, Sayı 1
The purpose of this study was to define and better understand business school students’ opinions and preferences on the design of a mobile marketing education application. To accomplish this purpose an explanatory mixed methods study design was used and the …
Traektoriâ naukiCilt 2016/2, Sayı 9
The volume of demand and supply on educational services constantly grows and education becomes the perspective sphere of the Ukrainian economy. In the conditions of the permanent increased competition between educational establishments, it is impossible to do without marketing, namely …
European ResearcherCilt 2015/15, Sayı 98
Severe market conditions and advancing technology demand a well-planned and a strategic marketing approach in all sectors as well as in education sector. This study examined the relationship between the students’ choice and the marketing tools of private higher education …
International Journal InternaukaCilt 2016/3, Sayı 3
In the article problems of training future managers leisure industry in higher education were presented and they were reviewed through the prism of marketing approach. The specifics of marketing approach in the training of future managers of leisure industry was …
International Journal of Social Sciences and Education ResearchCilt 2019/5, Sayı 1
Internationalization in the academic world has been a major research subject for the last several decades. Academic connections and collaborations between universities from different countries via joint research projects, education and training activities are very valuable. In establishing such connections, …
The Bulletin of the Dnipropetrovsk University. Series: Management Of InnovationsCilt 2016/24, Sayı 6
Due to the development of technologies, particularly internet technologies, there appear new opportunities to promote products and services through appropriate channels of communication, such as websites, social networks, databases, various aggregators, applications, etc. The methods and tools of work with …
The Turkish Online Journal of Distance EducationCilt 2007/8, Sayı 2
Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that …
The Turkish Online Journal of Distance EducationCilt 2011/12, Sayı 2
The purpose of the research was to analyse students’ behaviour in choosing a distance learning program at Universitas Terbuka (UT), Indonesia, using the theory of planned behaviour model developed by Fishbein and Ajzen (1975). The respondents of the research were …
International Journal InternaukaCilt 2017/1, Sayı 1
The basic problems of evolution of marketing of educational services of enterprises of Ukraine are offered in the conditions of economic instability. Thus especially actual for domestic enterprises is diagnosticating of educational projects, programs, educational disciplines, account of enhanceable risk. …
tojetCilt 2004/3, Sayı 4
It has been an ongoing concern among academicians teaching social sciences to develop a better methodology to ease understanding of students. Since verbal emphasis is at the core of the concepts within such disciplines it has been observed that the …
The Turkish Online Journal of Distance EducationCilt 2011/12, Sayı 2
Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other institutions, the distance education …
Açıköğretim Uygulamaları ve Araştırmaları DergisiCilt 2015/1, Sayı 1
The main purpose of this study is to evaluate the effective use of institutional websites and social media, in terms of marketing communications, at ODL institutions. Therefore, the eighteen worldwide mega universities, which had over 100,000 students in the year …