“Marketing Research” için 10 makale
International Journal InternaukaCilt 2017/5, Sayı 5
The article reveals the essence and the main stages of marketing research in the bank, the features of marketing research in banks of Ukraine were investigated, the new approaches in conducting market research in banks have been defined.
International Journal InternaukaCilt 2018/10, Sayı 10
The tendencies of development of the world market of products of enterprises of the oil-fat subcomplex are investigated. Areas of use of oilseeds and products of their processing are considered. The structure of the global demand for edible vegetable oils …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 1
Transformation processes and high level of bifurcations in the external socio-economic environment stipulated the requirement of realization of descriptive marketing researches of building market of Ukraine for decreasing the level of informative vagueness. The author examines timely awareness as a …
International Journal InternaukaCilt 2017/5, Sayı 5
The article was describes the main types of market research and gives examples the planning studies the essence and use of desk and field research, qualitative and quantitative research methods. Studied the basic methods of data collection, surveys, registration (observation) …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 1
The article presents the results of the theory of adaptation of sample survey for the purposes of marketing, that allows to answer the fundamental question of any marketing research – how many objects should be studied for drawing adequate conclusions.
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 1
The article presents the results of empiric justification of the structure of methods and techniques of marketing research of consumer decisions, applied by the world and Ukrainian research companies.
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
The article presents the content of the fundamental marketing category «competition» and identifies its specific characteristics. It describes in detail the basic methodological procedures of competition intensity evaluation, which are based on the use of market concentration indexes.
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 4
To support its competitive advantages in current market conditions, each company needs to choose better ways of guaranteeing its favorable competitive position. In this regard, considerable interest lies in the structuring and algorithmization of marketing research processes that provide the …
tojetCilt 2004/3, Sayı 4
It has been an ongoing concern among academicians teaching social sciences to develop a better methodology to ease understanding of students. Since verbal emphasis is at the core of the concepts within such disciplines it has been observed that the …
Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü DergisiCilt 2009/4, Sayı 4
Attitude scales used in marketing research are usually formed by using 7 +- 2 number of scale points without e clear understanding of the theoretical background. This study is concerned with the debates over the number of scale points of …