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Elektronik Ağızdan Ağıza İletişimin Tüketicilerin Satın Alma Davranışları Üzerindeki Etkisinin Belirleyicileri: Üniversite Öğrencileri Üzerinde Bir Araştırma

2020·Nilgün Zorlu, Ergin Uzgören

dumlupınar üniversitesi sosyal bilimler derggisi·Cilt 2020/1, Sayı 63

Bu çalışmanın amacı, tüketicilerin satın alma davranışları üzerinde, elektronik ağızdan ağıza iletişimin etkisini ve bu etkinin belirleyicilerini ortaya koymaktır. Bu amaçla, Kütahya Dumlupınar Üniversitesi İktisadi ve İdari Bilimler Fakültesi’nin farklı bölümlerinde öğrenim gören öğrenciler üzerinde bir anket çalışması gerçekleştirilmiş ve …

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Kooperatif İşletmeleri Reklam Filmlerinin Tüketici Algısı Üzerindeki Etkisi Ve Farklılaşması: Konya İlinde Bir Araştırma

2019·Selda Basaran Alagöz, Hüseyin Çagatay Karabiyik, Aylin Yilmaz

Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar Dergisi·Cilt 2018/20-legacy-4183, Sayı 35

The purpose of this study is to understand the effects of commercial films of the cooperative companies on consumer perception. The place of the purpose in philosophy of science is to provide deepening in science in the context of normal …

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A study to examine the health interest level of fast food consumers

2019·Aykut Yilmaz, Yusuf Arslan

International Journal of Social Sciences and Education Research·Cilt 2016/2, Sayı 1

The purpose of the study is to assess the health interest level of fast food consumers and the effecting factors. To reach this aim, four main hypotheses tested in the study. A questionnaire was formed to collect the data needed …

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Advertisements and its impacts on children in the context of consumerism: “An analysis of the Maret yoook mu? commercial”

2019·Selcen Vodinali

International Journal of Social Sciences and Education Research·Cilt 2016/2, Sayı 1

Advertisements aim to leave impact on target group via an idea, product or service. As known, advertisements have a decisive impact on the behaivours of one of their target groups, childrens.Visual and auditory power of television and children, whose parents …

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Measurement of the impact of the personality types against consumer sentiment towards marketing

2019·Aykut Yilmaz, Burçak Basak

International Journal of Social Sciences and Education Research·Cilt 2016/2, Sayı 2

The goal of this study is to measure if there is a relation between personality types, which are determined according to the Big Five scale, and consumer sentiment toward marketing and the severity and direction of this relation. After the …

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Modelling consumer behaviour for remanufactured products

2019·Mustafa Bilgehan Kutlu, Celal Hakan Kagnicioglu

International Journal of Social Sciences and Education Research·Cilt 2015/1-legacy-4175, Sayı 4

Remanufacturing process converts used products into like-new products in order to recover value-embedded in products. Remanufacturing is beneficial to environment because it reduces level of waste disposal. Besides, remanufacturing enables companies to produce less costly products. Therefore, remanufactured products can …

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СПЕЦИФИКА ГРАЖДАНСКО-ПРАВОВОЙ РЕГЛАМЕНТАЦИИ ПУБЛИЧНЫХ ДОГОВОРОВ

2018·????????? ??????? ??????

International Journal Internauka·Cilt 2018/9, Sayı 9

The article explores the nature of the public contract as a special civil law contract. Also features of its application in connection with problems of interaction of imperative and dispositive norms in the civil law and the coordination of private …

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GERÇEK EYLEM OLARAK NÖROPAZARLAMA: TÜKETİCİ DAVRANIŞLARI UYGULAMASI

2017·Aiman Bayassova, Halim Kazan

Uluslararası Sosyal ve Eğitim Bilimleri Dergisi·Cilt 2016/1, Sayı 5-legacy-3297

Based on research done on human and human’s behavior, it has been revealed that, individual’s action are not governed only the humans’ consciousness but by the emotions too. Due to the integration of the results of these studies and traditional …

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УЧЕТ ПРИНЦИПОВ СЕГМЕНТИРОВАНИЯ ПРИ ФОРМИРОВАНИИ АССОРТИМЕНТА

2018·??????? ????????????? ??????????, ????? ??????????? ????????

International Journal Internauka·Cilt 2018/11, Sayı 11

The influence of principles of segmentation to assortment formation was presented in the article. The factors which influence on the assortment formation of products are considered, the process of formation of assortment was characterized, the main steps and principles of …

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КОНЦЕПЦИЯ ЭФФЕКТИВНОЙ И СПРАВЕДЛИВОЙ САМОРЕГУЛИРУЕМОЙ СОЦИАЛЬНО-ЭКОНОМИЧЕСКОЙ СИСТЕМЫ

2018·???????? ?????????? ??????????, ???????? ???????? ?????, ?????? ?????????? ?????????

International Journal Internauka·Cilt 2018/13, Sayı 13

The main characteristics of existing socioeconomic systems and their role in well-being of people, highlighting the main issues are considered. The functional model for the system of joint entrepreneurship and social justice been constructed was c with a cyclic increase …

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TÜKETİCİLERİN KİŞİLİK ÖZELLİKLERİNİN VE ZAMAN BASKISININ ONLINE ALIŞVERİŞ NİYETİ ÜZERİNDEKİ ETKİSİ

2018·Alev Koçakalan, Ebru Tümer Kabadayi, Cansu Gökmen Köksal

dumlupınar üniversitesi sosyal bilimler derggisi·Cilt 2018/1, Sayı 56

Despite the widespread use of the Internet and the ease of connecting to electronic networks at any time from mobile devices, some consumers still cannot make online purchases because of their personality characteristics. In this context, the object of this …

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MOBİL TELEFON TERCİHİNDE ETKİ FAKTÖRLERİ - KIRGIZİSTAN’DAKİ ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR ÇALIŞMA

2015·Doç.Dr. Cihat POLAT, Yrd. Dpç. Dr. Azamat MAKSUDUNOV

Celal Bayar Üniversitesi Sosyal Bilimler Dergisi·Cilt 2015/13-legacy-981, Sayı 2

In spite of having a rapid growth during the last three decades, the mobile phone handset market faces severe competition. Mobile phones, which have been complex technological products, meet more than one need and exceed the line of being only …

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ОСОБЕННОСТИ ОБОРОТА ИНФОРМАЦИИ КАК ЭКОНОМИЧЕСКОГО БЛАГА

2018·?????? ??????????? ???????

International Journal Internauka·Cilt 2018/6, Sayı 6

The article examines the study of information as an economic good, the special properties of which determine the specificity of its turnover in the information market. Questions of principles of an establishment of the market price of the information and …

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Theoretical aspects of marketing management of consumer behavior

2016·Evgen Danilenko

Traektoriâ nauki·Cilt 2015/1-legacy-2329, Sayı 4

The essence of consumer behavior finds expression in the actions of people under the influence of environmental factors and internal psychological or physical needs that arise in the process of life and socialization and are accompanied by information search, selection, …

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СОВРЕМЕННОЕ СОСТОЯНИЕ И ПЕРСПЕКТИВЫ РАЗВИТИЯ ЛОМБАРДОВ В УКРАИНЕ

2018·???????? ?????????? ?????, ????????? ????????? ????

International Journal Internauka·Cilt 2017/16, Sayı 16

The present state, problems and prospects of development are investigated, the role and place of pawnshops in the financial market of Ukraine is determined, the specifics of their activity are disclosed, the comparison with other credit institutions is given.

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Consumer behavior and marketing communication: value approach

2016·Nadezhda Popova, Olga Sosnova

Traektoriâ nauki·Cilt 2015/1-legacy-2329, Sayı 5

The article discusses the relationship between consumer behavior and marketing communications. It reveals the possible influence of marketing communications, appealing to the values of consumers, on their behavior.

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Tüketicilerin Seyahatleri Sırasında Besin Seçimleri, Yöresel Gastronomi Davranışları ve Destinasyon Seçiminde Gastronomi Unsurlarının Rolü: Konya-Karaman Örneği

2017·Ali SEN, Nazan AKTAS

Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar Dergisi·Cilt 2017/19-legacy-3890, Sayı 32

The role of gastronomy in tourism is multidirectional. This study aims to determine consumer’ food choices on travels, local gastronomic behaviors and the role of gastronomic factors in destination prefer his research was conducted through descriptive survey model and its …

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TÜKETİCİNİN KORUNMASINDA TÜKETİCİ ÖRGÜTLERİNİN ROLÜ VE ÖNEMİ

2015·Ates BAYAZIT HAYTA

Kastamonu Üniversitesi Kastamonu Eğitim Dergisi·Cilt 2007/15, Sayı 1

It is essential for the consumers to organize for effective representation for the decisions made for them and at the preparation of an act. The only way to define a consumer as a power and make them active is to …

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Satisfaction and loyalty of consumers of educational services in the conditions of competitive fight

2016·Natalia Velichko

Traektoriâ nauki·Cilt 2016/2, Sayı 8

The study examined the need to study the satisfaction and loyalty of consumers of educational services in a competitive environment. The study proved that customer orientation is becoming a key principle in the organization of the educational process and the …

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ÇOCUKLARIN TÜKETİM ALGISININ RESİMLERE YANSIMALARI

2017·Sermin ASIL

Eğitim ve Toplum Araştırmaları Dergisi·Cilt 2016/3, Sayı 1

Consumption perception with caused by such as family, social environment, education, culture, religion, politics and economy doesn't stable structure. It is a dynamic phenomenon that influenced by the changes and developments in social life. Children who consumer perception and consumer …

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ИНФОРМАЦИОННЫЕ ТЕХНОЛОГИИ ОБЕСПЕЧЕНИЯ УСТОЙЧИВОГО РАЗВИТИЯ В КОНТЕКСТЕ ФОРМИРОВАНИЯ НОВОЙ НАУЧНО-ТЕХНИЧЕСКОЙ ПАРАДИГМЫ

2017·?. ?. ?????, ?. ?. ??????

International Journal Internauka·Cilt 2017/1, Sayı 1

In Article analyzed economy, the role of information technology As factor. Evolution of research concepts of sustainable development. Presented avtorskoe Understanding term "ustoychyvoe Development". The article examines the evolution of the concept of sustainable development. Presents the author's understanding of …

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ФОРМИРОВАНИЕ БРЕНДА В СОВРЕМЕННЫХ УСЛОВИЯХ ТОВАРНОГО РЫНКА

2017·?. ?. ???????

International Journal Internauka·Cilt 2017/1, Sayı 1

Modern brand components reviewed in the article. The main factors of creating brand are formulated. Factors that affect the success of the brand on the commodities market are listed.

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ACTUAL PROBLEMS OF LEGAL REGULATION IN THE SPHERE OF PROTECTION OF CONSUMER RIGHTS WHEN PROVIDING BANKING SERVICES AND THEIR OPTIMIZATION

2015·Anvar M. Mamadaliev

Theoretical & Applied Science·Cilt 2015/26, Sayı 6

Статья посвящена исследованию актуальных проблем законодательного регулирования и правоприменительной практики в сфере защиты прав потребителей при оказании банковских услуг в условиях нынешнего кризиса отечественной кредитной системы. На основе анализа указанных проблем изучены возможности оптимизации законодательства в указанной сфере и подготовлены …

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КРИТЕРИИ И ПОКАЗАТЕЛИ ОЦЕНКИ УСТОЙЧИВОСТИ РАЗВИТИЯ АГРАРНОГО СЕКТОРА

2017·???? ?????????

International Journal Internauka·Cilt 2016/12, Sayı 2

The article highlights the criteria and indicators for assessing the sustainability of development of agrarian sector of economy in the conditions of integration processes. Reasonably applied problems and investigated the factors influencing trends in the development of agriculture. The relationship …

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АНАЛИЗ СОСТОЯНИЯ И РАЗВИТИЯ РЫБНОГО ХОЗЯЙСТВА УКРАИНЫ: ЭКСПОРТ И ИМПОРТ РЫБЫ

2017·S. S. Shepelev

International Journal Internauka·Cilt 2016/12, Sayı 2

In the article the features of the current state of the export-import activities in the fisheries are shown. It is proved that the fish market is dependent on imports. A possible reform of the internal market fish trade has been …

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