“Advertising” için 35 makale
International Journal InternaukaCilt 2018/8, Sayı 8
The article shows the Internet advertising specifics in the promotion of residential complexes. There were giving definitions of Internet advertising, its main types and forms. Based on the Internet advertising basic forms there were considered the construction companies promotion. The …
International Journal InternaukaCilt 2017/15, Sayı 15
The article considers the historical perspective of advertising development and reveals the advantages of transport advertising. The analysis of recent researches and publications concerning the given problem is revealed. Data definition of advertising and advertising on urban transport, their application …
International Journal InternaukaCilt 2017/8, Sayı 8
In the article it is analyzed Internet advertising, showed the history of online advertising, determined the influence of globalization on advertising on the Internet; identified the main mechanisms for creating advertising formats. It is also focused on interactivity and features …
Selçuk Üniversitesi Edebiyat Fakültesi DergisiCilt 2026/1, Sayı 55
The aim of this article is to examine how advertising functions not only as a marketing tool but also as a cultural phenomenon, and to analyze its relationship with folkloric elements. The study explores how modern advertising practices become involved …
International Journal InternaukaCilt 2018/2, Sayı 2
The issue of linguistic rendering of persuasion in English advertising discourse was investigated and the ways of its translation into the Ukrainian language were analyzed.
İnsan ve İnsan Bilim Kültür Sanat ve Düşünce DergisiCilt 2020/7-legacy-4417, Sayı 25
The modern individual was defined as voter after the emergence of consent-based regimes and was exposed to persuasive political communication messages from the mass media. Mass media is very important for the voter to take an attitude towards the messages …
Littera Turca Journal of Turkish Language and LiteratureCilt 2019/5, Sayı 1
Advertising is the introduction of a product or service created by cultural perceptions of the target mass around various themes. Advertising scenarios are written to meet the expectations of both groups by communicating between the producer and the consumer. Culture …
International Journal of Social Sciences and Education ResearchCilt 2016/2, Sayı 2
The purpose of this paper was to make a linguistic analysis of the specifically chosen Turkish novels’ blurbs. This study focused on the blurbs of 10 novels in different genres involving Psychology, Sufism, Tragedy, Biography, History, Literary, Thriller & Adventure, …
International Journal InternaukaCilt 2017/8, Sayı 8
The role and significance of advertising has increased in the last decade. This is the aim of analyzing the influence of advertising on human psychology. The aim of the research is to determine the level of the influence of advertising …
Traektoriâ naukiCilt 2016/2, Sayı 10
В данной статье рассматриваются вопросы, связанные с этическими аспектами рекламной деятельности предприятия и их восприятие потребителем. Значимость исследования обусловлена, прежде всего, тем, что в современном мире реализация любой продукции (товара) невозможна без рекламной поддержки. Потребитель имеет право на получение необходимой, …
International Journal of Social Sciences and Education ResearchCilt 2015/1-legacy-4175, Sayı 2
Women and woman body is always one of the most preferred scenario component for ads. This phenomenon which is almost as old as history of humanity has diversified by gaining differences in time and it has been developed in direct …
Batı Anadolu Eğitim Bilimleri DergisiCilt 2012/3, Sayı 6
Today’s fast fashion consumption culture necessitates attractive, eye-catching and convincing packaging, which is an effective way of advertising. Hundreds of brands of myriad products wait to be preferred on the market shelves. Packaging has many functions such as preserving the …
Acta Scientiae et IntellectusCilt 2015/1-legacy-2279, Sayı 1
Today, businesses are increasing the importance of competition in terms of advertising. Businesses are admitted advertising market share increases. Advertising is one of the most significant elements of the competitive factors, which most effective way to reach consumers. Businesses come …
International Journal InternaukaCilt 2017/7, Sayı 7
Using the conceptual apparatus of the strategic approach, the analysis of the slogans of the “Coca-Cola” company is conducted for the first time in domestic science. The connection between communicative means and the advertising effect of their information-psychological influence has …
International Journal InternaukaCilt 2015/9, Sayı 9
In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination …
International Journal InternaukaCilt 2017/1, Sayı 1
The article presents the conceptual framework of diagnostics of growth factors of profit of the enterprise, which should be understood as the process of identification, analysis and evaluation of growth factors of profit of the enterprise according to relevant business …
International Journal InternaukaCilt 2018/2, Sayı 2
The basis of any commercial activity is to attract customers, establish long-term relationships between them and the company. One of the most actual marketing goals is the formation of effective interaction with the customer, consumer, marketing environment. Such cooperation is …
International Journal InternaukaCilt 2016/7, Sayı 7
The problem of improving the efficiency of the mass advertising mailing was investigated.
International Journal of Languages' Education and TeachingCilt 2017/5, Sayı 4
Advertising is a prominent discourse type which is inevitably linked to a range of disciplines. This study examines the language of a non-product advertisement, not isolating it from its interaction with other texts that surround it. It is based on …
İnsan ve İnsan Bilim Kültür Sanat ve Düşünce DergisiCilt 2017/4, Sayı 14
Political advertising which is one of the communication activities performed in the process of political campaigns, aims to influence the attitudes and behaviors of voters and to persuade them. In terms of political parties, political advertising has an important role. …
International Journal InternaukaCilt 2015/3, Sayı 3
Статья посвящена изучению факторов, влияющих на развитие рекламной отрасли в Украине в условиях политического и экономического кризиса. Принимая во внимание экономические показатели, исследуются основные тенденции развития рекламной деятельности в Украине. В исследовании показано, что рекламный рынок является частью экономической системы, …
Theoretical & Applied ScienceCilt 2015/24, Sayı 4
Рассматривается проблема выбора новых рекламных технологий (НРТ) продавцами ювелирных изделий. Анализируются причины существования этой проблемы, такие как: отсутствие терминологической определенности в НРТ, конкретности в признаках НРТ, отсутствие актуальной структурированной информации о НРТ. Постулируется теоретическая несостоятельность применения существующих способов выбора рекламных …
International Journal InternaukaCilt 2017/6, Sayı 6
The influence of political advertising on the population, with the aim of obtaining their support.
International Journal InternaukaCilt 2017/7, Sayı 7
This article explores the theoretical aspects of marketing as a specific management functions. The basic principles and features of marketing activities in the enterprise.
The Turkish Online Journal of Design, Art and CommunicationCilt 2012/2, Sayı 2
Digital technologies have heightened the debate on convergence where technologies, corporations and people [target audiences] meet. New media has become a new meeting place and a social platform for people. As more brands choose to employ relationship marketing strategies that …