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The psychological content of “self-sacrificingness” and its level in conscripts

2019·Irina ?. Kyshtymova, Irina S. Shakhova

Russian Psychological Journal·Cilt 2016/13, Sayı 4

This article touches upon the psychological status of the concept of “selfsacrificingness” and demonstrates its importance for the efficiency of the soldier. The features of the transformation of the ordinary semantics of “self-sacrificingness” are connected with the reduction of transcendental …

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Psychological Analysis of Media Text: The Animal Image in Advertising Narratives

2019·Irina Kyshtymova

Russian Psychological Journal·Cilt 2018/15, Sayı 3

Introduction. The increasing role of advertising in the communicative space determines the urgency of undertaking psychological research on advertising narratives. This study, for the first time, presents the method for psychological analysis of media products and explains the mechanisms of …

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