TÜKETİCİLERİN MAĞAZA ATMOSFERİNDEN ETKİLENME DÜZEYLERİNİN DEMOGRAFİK FAKTÖRLER AÇISINDAN İNCELENMESİ
AKADEMİK ARAŞTIRMALAR VE ÇALIŞMALAR DERGİSİCilt 2014/6, Sayı 11
Store atmosphere; In order to capture competitive advantage as well as affect the buying behavior of customers and for increase the level of commitment is an important issue for business. In this study, impacts on customers' purchasing behavior by examining …