The Potential of an Alliance of Media Literacy Education and Media Criticism in Russia

Media criticism and media literacy education have much in common. For example, media
literacy education and media criticism attaches great importance to the development of analytical
thinking audience. Indeed, one of the most important tasks of media literacy education is precisely
to teach the audience not only to analyze media texts of any kinds and types, but also to understand
the mechanisms of creation and functioning in society. Actually, the same is engaged in media
criticism and, at the same time addressing both the professional and to the widest possible
audience. That is why, in our opinion, is so important synthesis of media criticism and media
literacy education. That is why it is so important debate on the role and functions of the media in
society and analysis of media texts of different types and genres in classrooms of schools and
universities.