E-LEARNING AS A KNOWLEDGE MANAGEMENT APPROACH FOR INTELLECTUAL CAPITAL UTILIZATION

This paper addresses human resources utilization at the university environment. We address
the design issues of e-learning courses that can capture the teacher knowledge. The
underlying objective is that e-learning is a key knowledge and major resources for many
universities. Therefore, the design of e-learning should be an important part of the
university knowledge management process. Teachers' knowledge in any important topic or
field should be managed in a way that the university can benefit from it in case of teacher
leaving or retired. Hence, intellectual personal knowledge management will be explored
through the development of e-learning systems. Some concepts from the Artificial
Intelligence field can be used in developing such systems. The potential for utilizing human
knowledge in the university environment will optimize the resources and can be of cost
effective and quality assurance factors and provide the university with a sustainable
competitive advantage. Assuring the proper knowledge management within the university
environment is a more complex issue. This is due to the diverse of topics in one hand and the
behavior of the student and the lecturers on the other hand. Effective implementation and
success requires a lot of efforts that will guarantee the utilization of the intellectual capital
within the university environment.