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Makale Özeti:
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This article analyzed the results of survey of university students’ media literacy competence
(on the base of a classification of indicators of media literacy competence of the audience as an
effective tool for comparative analysis of the levels of development of media competence of
students of the control and experimental groups): the level of media competence of students who
have a one-year training course in the framework of media literacy education courses four times
higher than in similar indicators in the control group. Analysis of the results of this survey
confirmed the general trend of media contacts of student audience – its orientation to
entertainment genres of audiovisual media, visually appealing; positive, active, unmarried,
childless, educated, highly qualified characters (primarily – male characters) aged 19 to 35 years.
These heroes are characteristic optimism, independence, intelligence, emotion. They have an
excellent command of the life situation and have a positive impact on the development progress of
the plot of a media text.
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