|
Makale Özeti:
|
The main objective of this research paper is to measure acceptance of Smartphones and
empirically identify factors which are crucial influencers for Smartphone acceptance. Technology
Acceptance Model (TAM) is extended by adding two additional variables, ―Perceived enjoyment‖
(PE) and ―Security and privacy‖ (SP). Survey has been prepared based on variables and measuring
items retrieved from literature review, and one hundred and forty nine Smartphone users were
surveyed. According to results, users of Bosnia and Herzegovina are slightly agreeable when it
comes to all variables except security and privacy. This study is important insight not only for
companies operating in market of Bosnia and Herzegovina when it comes to factors that influence
people to use Smartphones, but also for mobile oriented companies outside of country with
potential to enter Bosnian market. Limitations of this work are too general sample with no specific
target group of people, and small sample size. Therefore, this work could serve as stimuli for new
researchers to do similar research but with improved sample aspects.
|