TURİZM PAZARLAMASINDA TÜKETİCİ SATIN ALMA SÜRECİ VE KARŞILAŞILAN SORUNLAR
Kastamonu Üniversitesi Kastamonu Eğitim DergisiCilt 2008/16, Sayı 1
The tourism institutions, travel agencies and accommodation enterprises always need the information of the tourist’s personal characteristics, reason for travelling, requests, attitude styles and similar issues. One another important matter is the tourism consumers’ being cheated by unreal presentations and …