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Territory brand as a factor of region competitiveness (on the example of Penza region)

2016·Inna Medushevskaya, Ekaterina Tomaeva

Traektoriâ nauki·Cilt 2016/2, Sayı 8

The article describes the brand of territory as a factor of the region competitiveness. The examples of territory brands from the world and Russian practice are analyzed. The possible options for the brand for Penza region are proposed.

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ПРОБЛЕМАТИКА ОПРЕДЕЛЕНИЯ СУБЪЕКТОВ ИСКЛЮЧИТЕЛЬНЫХ ПРАВ НА ТОРГОВУЮ МАРКУ

2018·????? ????????????? ????

International Journal Internauka·Cilt 2018/9, Sayı 9

The article deals with the problem issues of the essence of trademarks as objects of intellectual property rights. The definition of the subjects of intellectual property right to the trademark is determined. The essence of the right to use the …

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