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ОСНОВНЫЕ ПРИНЦИПЫ СТРАТЕГИЧЕСКОГО МАРКЕТИНГОВОГО ПЛАНИРОВАНИЯ НА ПРЕДПРИЯТИЯХ

2017·???????? ?????????? ??????, ????? ????????? ?????????

International Journal Internauka·Cilt 2017/5, Sayı 5

This article focuses on the terminology of strategic marketing planning and assesses the basic principles of strategic marketing plan for commercial and industrial enterprises. Formation of strategic planning processes is described, both theoretically and justified on practical experience obtained from …

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ОСОБЕННОСТИ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА РЫНКАХ ТУРИСТИЧЕСКИХ УСЛУГ

2017·?????? ?????????? ???????

International Journal Internauka·Cilt 2017/6, Sayı 6

The necessity of strategic planning activity. The features of tourism companies and identified specific aspects of the development and implementation of strategic planning of tourism enterprises.

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