“sales promotion” için 3 makale
International Journal InternaukaCilt 2016/8, Sayı 8
In this article the theoretical aspects of sales promotion policy have been researched, the interrelation between manufacturers and distributors of products on promotion issues has been analyzed, the measures for sales stimulation improvement have been proposed.
International Journal InternaukaCilt 2016/4, Sayı 4
The article considers the historical experience of the marketing practices of local entrepreneurs. It analyzes the way the savvy Kharkiv entrepreneurs, trying to attract attention of the consumers, used a variety of methods to promote products in the market. It …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 1
The article presents the results of the desk research, in which the current structure of the marketing communications complex was analyzed. According to the results of the content analysis of scientific and educational literature in marketing it was proved that …