“product placement” için 3 makale
International Journal of Social Sciences and Education ResearchCilt 2015/1-legacy-4175, Sayı 1
Marketing strategies change, evolve and develop together with the advancement of new communication technologies. At the same time, marketing communication efforts also become more important day by day and marketers seek for further opportunities to communicate the changing consumers. The …
Academicus International Scientific JournalCilt 2015/11, Sayı 11
With the Audio-Visual Media Services (AVMS) Directive the explicit regulation of product placement is introduced into the framework of European media law. The product placement is today one of most debated issue for the media law experts in Europe. What …
MediamusicCilt 2015/4-legacy-593, Sayı 4
The music-compositional principles of commercial and political advertising and also the self-promotion of electronic media (radio, television, Internet) are considered in this mediatext: from the elementary beeps, symbolic functions, emblems/logos and musical brands to the sound engineering technology to underscore …