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AN ASSESSMENT OF M-CUSTOMER SATISFACTION DRIVERS AND LEVELS FROM M-SHOPPING APPLICATIONS WITH KANO’S MODEL

2016·Süleyman BARUTÇU Ali Alper AKGÜN

MANAS Journal of Social Studies·Cilt 2015/4, Sayı 5

Mobil müşteri memnuniyeti, mobil müşterilerin gelecekteki satın alma niyetlerini, kararlarını ve bununla beraber mobil mağazaların gelecek kârlarını etkilemektedir. Mobil mağaza yöneticileri, mobil ticarette başarı ve sürdürülebilirlik için mobil müşteri memnuniyetini dikkate almalıdırlar. Mobil mağaza yöneticileri, mobil müşterilerin mobil mağazalardan alış …

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Consumer Attitude Toward Mobile Marketing in Bosnia and Herzegovina

2015·Irma Jasarspahic, Teoman Duman

European Researcher·Cilt 2014/14, Sayı 81

Driven by the ongoing evolution in mobile technologies and the increasing popularity of the internet, the mobile marketing is becoming more and more popular to marketers whose aim is definitely to promote their goods and services to the consumer. Since …

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A MORE EFFECTIVE WAY TO ADVERTISE THE DISTANCE EDUCATION PROGRAMMES: Mobile Marketing Approach

2015·Ayda SABUNCUOGLU AYBAR, Ebru GOKALILER

The Turkish Online Journal of Distance Education·Cilt 2011/12, Sayı 2

Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other institutions, the distance education …

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STUDENTS’ PREFERENCES AND OPINIONS ON DESIGN OF A MOBILE MARKETING EDUCATION APPLICATION

2015·F. Zeynep OZATA, Nilgun OZDAMAR KESKIN

The Turkish Online Journal of Distance Education·Cilt 2014/15, Sayı 1

The purpose of this study was to define and better understand business school students’ opinions and preferences on the design of a mobile marketing education application. To accomplish this purpose an explanatory mixed methods study design was used and the …

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MOBİL TELEFON TERCİHİNDE ETKİ FAKTÖRLERİ - KIRGIZİSTAN’DAKİ ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR ÇALIŞMA

2015·Doç.Dr. Cihat POLAT, Yrd. Dpç. Dr. Azamat MAKSUDUNOV

Celal Bayar Üniversitesi Sosyal Bilimler Dergisi·Cilt 2015/13-legacy-981, Sayı 2

In spite of having a rapid growth during the last three decades, the mobile phone handset market faces severe competition. Mobile phones, which have been complex technological products, meet more than one need and exceed the line of being only …

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USE OF CONVERGENT MOBILE TECHNOLOGIES FOR SUSTAINABLE ECONOMIC TRANSFORMATION IN THE LIVES OF SMALL FARMERS IN RURAL INDIA

2015·C. S. H. N. Murthy

The Turkish Online Journal of Distance Education·Cilt 2009/10, Sayı 3

The continuous rise in the number of suicides among Indian rural based farmers is not solely due to lack of funds or failure of crops or huge amount of interests on debts. Many a time the farmers are in daze …

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