TÜRKÇE KONUŞAN MOBİL MEDYA KULLANICILARININ MOBİL İÇERİK VE REKLAM SEÇİMLERİ
Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü DergisiCilt 2011/6-legacy-195, Sayı 6
Turkish speaking mobile communication device users’ mobile content and advertisement choices researched via a questionnaire prepared in the light of reasoned action theory, technology acceptance model, diffusion of innovations theory, unified technology acceptance and usage theory, and uses and gratifications …