Arama

Формування бренда міста як інноваційний шлях підвищення його привабливості для туризму

2016·Tatiana A. Smirnova Irina Y. Privarnikova

The Bulletin of the Dnipropetrovsk University. Series: Management Of Innovations·Cilt 2015/23, Sayı 5

The role of branding in enhancing the attractiveness of the city for tourism investigated. Factors influencing the formation of effective brand image and enhancing cities listed. Branding activities in some cities analyzed. The main problem of the formation and promotion …

PDF

ПОДКАСТИНГ КАК ИНСТРУМЕНТ МАРКЕТИНГОВЫХ КОММУНИКАЦИЙ

2018·??????? ????????? ???????????

International Journal Internauka·Cilt 2017/17, Sayı 17

In this study podcasting has been analyzed as a potential tool of marketing communications based on an examination of previous works. The interpretation of the concepts «podcast» and «podcasting» is given and the most relevant one is determined, based on …

PDF