“marketing program” için 4 makale
International Journal InternaukaCilt 2017/2-legacy-2807, Sayı 2
The article discusses ways to improve marketing programs for online stores. Shows the goals and objectives of the marketing program in the Internet for stores.
International Journal InternaukaCilt 2017/7, Sayı 7
This article explores the theoretical aspects of marketing as a specific management functions. The basic principles and features of marketing activities in the enterprise.
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
The article presents the results of scientific and practical justification of the relevance of using the concept of marketing of relations in modern market conditions and identifies the content and factors of customer loyalty.
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 4
The article is devoted to researching the content of the key concepts for partnership relations marketing – customer loyalty. It presents the results of scientific-theoretical substantiation of the typical structure and methods of implementation of loyalty programs in retail.