“marketing planning” için 3 makale
International Journal InternaukaCilt 2017/6, Sayı 6
The necessity of strategic planning activity. The features of tourism companies and identified specific aspects of the development and implementation of strategic planning of tourism enterprises.
International Journal InternaukaCilt 2017/5, Sayı 5
This article focuses on the terminology of strategic marketing planning and assesses the basic principles of strategic marketing plan for commercial and industrial enterprises. Formation of strategic planning processes is described, both theoretically and justified on practical experience obtained from …
International Journal InternaukaCilt 2017/5, Sayı 5
The article was describes the main types of market research and gives examples the planning studies the essence and use of desk and field research, qualitative and quantitative research methods. Studied the basic methods of data collection, surveys, registration (observation) …