“marketing environment” için 3 makale
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 4
The article is devoted to the justification of the nature and structure of the external environment of marketing. The study proves that the data analysis of the environment - is just one of many elements in the process of marketing …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 4
To support its competitive advantages in current market conditions, each company needs to choose better ways of guaranteeing its favorable competitive position. In this regard, considerable interest lies in the structuring and algorithmization of marketing research processes that provide the …
MESLEKİ BİLİMLER DERGİSİCilt 2012/1, Sayı 2
The minimization of environmental negativities is probably the most important social responsibility of the enterprises. In order to fulfil this, they must undertake environmental friendly policies in the production management and include environmental issues in their production functions. Nowadays, the …