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“market relations” için 11 makale

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Scientific essence of marketing as the process of exchange

Nataliya Kostyuchenko

Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 4

The article is devoted to theoretical substantiation of the scientific nature of marketing during the exchange period of market transformations. The study proves that many researchers consider exchange to be a direct transaction of any tangible object, while marketing exchange …

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Relationship marketing as a modern marketing concept

Oksana Bolotnaya

Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3

The article presents the results of scientific and practical justification of the relevance of using the concept of marketing of relations in modern market conditions and identifies the content and factors of customer loyalty.

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THE STRATEGIES OF RELATIONSHIP MARKETING AND CUSTOMER SATISFACTION

Samer Al ALI, Suleiman ALI, Layal Al HAJJI

AKADEMİK ARAŞTIRMALAR VE ÇALIŞMALAR DERGİSİCilt 2010/2-legacy-855, Sayı 3

Purpose: The purpose of this research is to examine the impact of the relationship marketing strategies, namely: competence; communication; conflict handling and relationship duration on customer satisfaction. Research methodology: Public Bank customers in Aleppo, Syria were surveyed using a questionnaire. …

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ОСОБЕННОСТИ ФОРМИРОВАНИЯ ЛОЯЛЬНОСТИ НА РЫНКЕ ОБЩЕСТВЕННОГО ПИТАНИЯ В УКРАИНЕ

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International Journal InternaukaCilt 2017/3, Sayı 3

In this article the place loyalty marketing concepts in relationship marketing. The role of customer loyalty in ensuring the competitiveness of enterprises. The main trends of the formation of loyalty. Proposed and described components of the process of forming and …

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ПУТИ УСОВЕРШЕНСТВОВАНИЯ КОНТРОЛЬНО-НАДЗОРНОЙ ДЕЯТЕЛЬНОСТИ ГОСУДАРСТВА В СФЕРЕ РЕГУЛИРОВАНИЯ РЫНКА ЗЕМЕЛЬ

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International Journal InternaukaCilt 2017/17, Sayı 17

The article has defined the main problems of efficient monitoring and control management activity in regard to the regulation of land market and developed ways to refine state’s monitoring and control activity in the field of land market regulation.

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Modern structure of marketing communications complex

Elena Hrebenyukova

Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 1

The article presents the results of the desk research, in which the current structure of the marketing communications complex was analyzed. According to the results of the content analysis of scientific and educational literature in marketing it was proved that …

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AN APPLIED STUDY ABOUT THE ANALYSIS OF PLANNED SHOPPING AND CONSUMPTION BEHA VIOURS OF INDIVIDUAL CONSUMERS

Uçkan-Murat APAK-KORKMAZ

İktisadi İdari Bilimler DergisiCilt 2011/1, Sayı 2-legacy-135

In this study, the behaviours of individuals towards the consumption process were analyzed. A general literature study concerning the strategies that were followed by institutions and organizations in sales as directed to behaviours of individuals affecting the consumption process was …

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БИЗНЕС-СРЕДА МЕЖДУНАРОДНОЙ ЭКОНОМИЧЕСКОЙ ДЕЯТЕЛЬНОСТИ НА СОВРЕМЕННОМ ЭТАПЕ

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International Journal InternaukaCilt 2017/3, Sayı 3

In the articles considered basic component business-environments, іn which today international trade and economic relations will be realized that. It is represent сonnection between the tendencies of changes in a marketing environment and planning of export strategy of country.

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