ПРОГРАММЫ ЛОЯЛЬНОСТИ НА ПРЕДПРИЯТИЯХ РОЗНИЧНОЙ ЭЛЕКТРОННОЙ ТОРГОВЛИ
International Journal InternaukaCilt 2017/9, Sayı 9-legacy-4566
The review of the loyalty programs implementation by the Ukrainian retail e-commerce market leaders.
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“loyalty program” için 3 makale
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Relationship marketing as a modern marketing concept
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
The article presents the results of scientific and practical justification of the relevance of using the concept of marketing of relations in modern market conditions and identifies the content and factors of customer loyalty.
Loyalty program: current content, types and methods of realization at B2C market
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 4
The article is devoted to researching the content of the key concepts for partnership relations marketing – customer loyalty. It presents the results of scientific-theoretical substantiation of the typical structure and methods of implementation of loyalty programs in retail.