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“internet advertising” için 3 makale

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ИНТЕРНЕТ-РЕКЛАМА: СОВРЕМЕННЫЙ КАНАЛ КОММУНИКАЦИИ. ТЕНДЕНЦИИ И ПЕРСПЕКТИВЫ

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International Journal InternaukaCilt 2017/8, Sayı 8

In the article it is analyzed Internet advertising, showed the history of online advertising, determined the influence of globalization on advertising on the Internet; identified the main mechanisms for creating advertising formats. It is also focused on interactivity and features …

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ИМИТАЦИОННОЕ МОДЕЛИРОВАНИЕ РЕКЛАМНОЙ КАМПАНИИ ИНТЕРНЕТ-ПРЕДПРИЯТИЯ В СРЕДЕ ANYLOGIC

E. A. Berezovskaya, S. A. Plotnikov

International Journal InternaukaCilt 2015/9, Sayı 9

In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination …

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