ИНТЕРНЕТ-РЕКЛАМА: СОВРЕМЕННЫЙ КАНАЛ КОММУНИКАЦИИ. ТЕНДЕНЦИИ И ПЕРСПЕКТИВЫ
International Journal InternaukaCilt 2017/8, Sayı 8
In the article it is analyzed Internet advertising, showed the history of online advertising, determined the influence of globalization on advertising on the Internet; identified the main mechanisms for creating advertising formats. It is also focused on interactivity and features …