THE GLOBAL ADVERTISING OF A LOCAL BRAND IN TERMS OF ANALYZING THE VISUAL CONTENT: TURKISH AIRLINES GLOBALLY YOURS ADVERTISING CAMPAIGN
The Turkish Online Journal of Design, Art and CommunicationCilt 2011/1, Sayı 1
Globalization is a process where economic, political, social and cultural values and the build up of these values are spread beyond the national borders to the world. This way, differing social cultures and beliefs gain recognition and the relationships between …