SPOR KULÜBÜNÜN MARKA KİŞİLİĞİNİN TAKIMLA ÖZDEŞLEŞME ÜZERİNDEKİ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ÇALIŞMA
dumlupınar üniversitesi sosyal bilimler derggisiCilt 2017/1-legacy-3906, Sayı 52
By globalization, fulfilling a powerful communication with sport consumers and influencing purchase intentions is an important objective for the sport clubs in order to influence the consumer groups on an international basis and to achieve success in the competitive environment. …