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ОСОБЕННОСТИ ОБОРОТА ИНФОРМАЦИИ КАК ЭКОНОМИЧЕСКОГО БЛАГА

2018·?????? ??????????? ???????

International Journal Internauka·Cilt 2018/6, Sayı 6

The article examines the study of information as an economic good, the special properties of which determine the specificity of its turnover in the information market. Questions of principles of an establishment of the market price of the information and …

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Consumer behavior and marketing communication: value approach

2016·Nadezhda Popova, Olga Sosnova

Traektoriâ nauki·Cilt 2015/1-legacy-2329, Sayı 5

The article discusses the relationship between consumer behavior and marketing communications. It reveals the possible influence of marketing communications, appealing to the values of consumers, on their behavior.

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