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Satisfaction and loyalty of consumers of educational services in the conditions of competitive fight

2016·Natalia Velichko

Traektoriâ nauki·Cilt 2016/2, Sayı 8

The study examined the need to study the satisfaction and loyalty of consumers of educational services in a competitive environment. The study proved that customer orientation is becoming a key principle in the organization of the educational process and the …

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Loyalty program: current content, types and methods of realization at B2C market

2016·Ekaterina Nehaenko

Traektoriâ nauki·Cilt 2015/1-legacy-2329, Sayı 4

The article is devoted to researching the content of the key concepts for partnership relations marketing – customer loyalty. It presents the results of scientific-theoretical substantiation of the typical structure and methods of implementation of loyalty programs in retail.

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