“brand communication” için 4 makale
The Turkish Online Journal of Design, Art and CommunicationCilt 2012/2, Sayı 3
Information and communication technologies are developing and changing with each passing day. All these changes have a great impact on society's life style. With the ripple effect of internet usage people get advantages about money and time saving. Therefore, individuals …
The Turkish Online Journal of Design, Art and CommunicationCilt 2011/1, Sayı 1
Globalization is a process where economic, political, social and cultural values and the build up of these values are spread beyond the national borders to the world. This way, differing social cultures and beliefs gain recognition and the relationships between …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
In this article the value of e-branding in modern marketing activities of companies was shown. The Internet position of brand, which is the one of the main facilities of improving competitiveness in global competition, was proved. The basic characteristics and …
International Journal InternaukaCilt 2017/17, Sayı 17
In this study podcasting has been analyzed as a potential tool of marketing communications based on an examination of previous works. The interpretation of the concepts «podcast» and «podcasting» is given and the most relevant one is determined, based on …