“Relationship Marketing” için 3 makale
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
The article presents the results of scientific and practical justification of the relevance of using the concept of marketing of relations in modern market conditions and identifies the content and factors of customer loyalty.
International Journal InternaukaCilt 2017/3, Sayı 3
In this article the place loyalty marketing concepts in relationship marketing. The role of customer loyalty in ensuring the competitiveness of enterprises. The main trends of the formation of loyalty. Proposed and described components of the process of forming and …
AKADEMİK ARAŞTIRMALAR VE ÇALIŞMALAR DERGİSİCilt 2010/2-legacy-855, Sayı 3
Purpose: The purpose of this research is to examine the impact of the relationship marketing strategies, namely: competence; communication; conflict handling and relationship duration on customer satisfaction. Research methodology: Public Bank customers in Aleppo, Syria were surveyed using a questionnaire. …