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Fuzzy Rule-based Analysis of Promotional Efficiency in Vietnam’s Tourism Industry

2015·Nguyen Quang VINH, Dam Van KHANH, Nguyen Viet ANH

Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi·Cilt 2015/1, Sayı 1

This study aims to determine an effective method of measuring the efficiency of promotional strategies for tourist destinations. Complicating factors that influence promotional efficiency (PE), such as promotional activities (PA), destination attribute (DA), and destination image (DI), make it difficult …

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ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ ІННОВАЦІЙНОГО ПОТЕНЦІАЛУ ПРОМИСЛОВОГО ПІДПРИЄМСТВА

2016·M. P. Denysenko, M. S. Klymenko

International Journal Internauka·Cilt 2015/8-legacy-1173, Sayı 8

The theoretical aspects efficiency of innovative potential of industrial enterprises.

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