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A MORE EFFECTIVE WAY TO ADVERTISE THE DISTANCE EDUCATION PROGRAMMES: Mobile Marketing Approach

2015·Ayda SABUNCUOGLU AYBAR, Ebru GOKALILER

The Turkish Online Journal of Distance Education·Cilt 2011/12, Sayı 2

Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other institutions, the distance education …

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TÜRKÇE KONUŞAN MOBİL MEDYA KULLANICILARININ MOBİL İÇERİK VE REKLAM SEÇİMLERİ

2012·Osman Köroglu

Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi·Cilt 2011/6-legacy-195, Sayı 6

Turkish speaking mobile communication device users’ mobile content and advertisement choices researched via a questionnaire prepared in the light of reasoned action theory, technology acceptance model, diffusion of innovations theory, unified technology acceptance and usage theory, and uses and gratifications …

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