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The state and prospects of development of Ukraine building market

2016·Darina Ovcharenko

Traektoriâ nauki·Cilt 2015/1-legacy-2329, Sayı 1

Transformation processes and high level of bifurcations in the external socio-economic environment stipulated the requirement of realization of descriptive marketing researches of building market of Ukraine for decreasing the level of informative vagueness. The author examines timely awareness as a …

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Adaptation of the methodology of sample surveys for marketing researches

2016·Andrey Kataev

Traektoriâ nauki·Cilt 2015/1-legacy-2329, Sayı 1

The article presents the results of the theory of adaptation of sample survey for the purposes of marketing, that allows to answer the fundamental question of any marketing research – how many objects should be studied for drawing adequate conclusions.

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