“Marketing public relations” için 3 makale
AKADEMİK ARAŞTIRMALAR VE ÇALIŞMALAR DERGİSİCilt 2009/1, Sayı 1
Today, heightened competition is directing firms towards more and more communication works like advertising, public relations and personal sales. Under these circumstances, lately, firms have started to work on public relations within marketing activities in addition to customer relationship management …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 1
The article presents the results of the desk research, in which the current structure of the marketing communications complex was analyzed. According to the results of the content analysis of scientific and educational literature in marketing it was proved that …
İktisadi İdari Bilimler DergisiCilt 2011/1, Sayı 2-legacy-135
In this study, the behaviours of individuals towards the consumption process were analyzed. A general literature study concerning the strategies that were followed by institutions and organizations in sales as directed to behaviours of individuals affecting the consumption process was …