MÜŞTERİ İLİŞKİLERİ YÖNETİMİ (MİY) UYGULAMALARININ İŞLETME PERFORMANSINA ETKİLERİ
Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik DergisiCilt 2010/1-legacy-695, Sayı 1
The customers who are the new bosses of the new economy are more sellective and free in the shopping process. It’s difficult to satisfy them and make relations continuity fort he companies. In recent years, Customer Relationship Management has emerged …