“Loyalty” için 21 makale
Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar DergisiCilt 2021/23-legacy-6522, Sayı 41
The study aims to determine the effects of the physician's technical quality and functional quality on the patient's hospital loyalty and physician loyalty and reveal whether patient satisfaction plays a mediating role in these effects. A questionnaire consisting of 6 …
Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar DergisiCilt 2021/23-legacy-6522, Sayı 41
Bu araştırma, kaynak temelli teori kapsamında örgütsel imaj ile öğrenci sadakati arasındaki ilişkiyi araştırmayı amaçlamaktadır. Örgütsel imaj, somut (spor imajı, genel görünüm ve altyapı imajı, eğlence ve barınma-beslenme imajı) ve soyut (kalite ve program imajı, sosyal ortam imajı) imaj olmak …
Yükseköğretim ve Bilim DergisiCilt 2012/2, Sayı 2-legacy-5141
Factors that are very effective on students' decisions in choosing higher education institutions should be examined in terms of increasing competition and selective probability, and quantitative developments between these institutions. The most important one among these factors is student loyalty. …
International Journal InternaukaCilt 2017/3, Sayı 3
In this article the place loyalty marketing concepts in relationship marketing. The role of customer loyalty in ensuring the competitiveness of enterprises. The main trends of the formation of loyalty. Proposed and described components of the process of forming and …
International Journal of Social Sciences and Education ResearchCilt 2015/1-legacy-4175, Sayı 1
The hospitality establishments with rising competition conditions of internal and external costumers in accordance with the expectations should understand the service quality approach and should also explain continiously to their personal. Service quality, costumer satisfaction and costumer loyalty are most …
International Journal InternaukaCilt 2017/18, Sayı 18
The article describes the essence of the use of mobile applications as one of the modern ways of communication with the consumer. The features and specifics of using mobile applications as a powerful tool for business-to-business and business-to-consumer communications are …
Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar DergisiCilt 2017/19-legacy-4003, Sayı 33
Gamification is a new tool that was created to attract people's attention. You can see that this tool is increasingly used by successful companies. To achieve high interest of players, creators of computer games studied their psychology for a long …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 4
The article is devoted to researching the content of the key concepts for partnership relations marketing – customer loyalty. It presents the results of scientific-theoretical substantiation of the typical structure and methods of implementation of loyalty programs in retail.
DergiabantCilt 2017/1, Sayı 9
Fidelity is not to forget the favours done by others and to respond them with favours. The purpose of this study is to develop a reliable and valid Fidelity Scale. To this purpose, the developed Fidelity Questionnaire was applied to …
International Journal InternaukaCilt 2017/9, Sayı 9-legacy-4566
The review of the loyalty programs implementation by the Ukrainian retail e-commerce market leaders.
Uluslararası Türkçe Edebiyat Kültür Eğitim (TEKE) DergisiCilt 2017/6, Sayı 1
Mihrî Hatun is one of the successful women poets of classical Turkish literature. Mihrî, living in 15th century is connected to a quite cultured family. The poet, raising in Amasya where culture and art activities are rendered intensely improves herself …
International Journal of Environmental and Science EducationCilt 2016/11, Sayı 6
This article is aimed at revealing the foundations of the formation of the official loyalty among the cadets of higher education institutions of the FPS of Russia by the institutions staff, and first of all, by the faculty. Leading methods …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
The article presents the results of scientific and practical justification of the relevance of using the concept of marketing of relations in modern market conditions and identifies the content and factors of customer loyalty.
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
The article conducted an estimation the competitiveness and identified the major competitive advantages of tea TM Alocozay. The target segment of consumers were defined and characterized. The results of market research were generalized, which caused the list of basic options …
Traektoriâ naukiCilt 2016/2, Sayı 8
The study examined the need to study the satisfaction and loyalty of consumers of educational services in a competitive environment. The study proved that customer orientation is becoming a key principle in the organization of the educational process and the …
MANAS Journal of Social StudiesCilt 2015/4, Sayı 5
Due to the continuous renewal of technology and the current competitive conditions which show very rapid changes, companies offer the goods and services that they produce with similar quality and close prices to the market. The service quality and as …
Celal Bayar Üniversitesi Sosyal Bilimler DergisiCilt 2015/13-legacy-981, Sayı 2
Customer Relationship Management (CRM) and service quality approaches are the most effective ways for retail stores to compete for creating long term brand and customer loyalty by way of ensuring customer satisfaction. Retaining the increasingly sensitive and selective customers has …
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi DergisiCilt 2015/1, Sayı 1
Bu çalışmanın birinci amacı; tüketici temelli marka değerinin alt boyutları olan; marka farkındalığı, algılanan kalite, marka çağrışımları ve marka sadakatinin marka tercihleri üzerine etkisini incelemek, ikinci amacı ise ailenin bu ilişkilerdeki aracılık rolünü araştırmaktır. Bu amaçla Ankara ilinde 295 kişinin …
Kuram ve Uygulamada Eğitim Yönetimi DergisiCilt 2013/19, Sayı 1
The purpose of this study is to examine the relationship between work effort and organizational loyalty of teachers and merit of administrators and perceived organizational justice at primary schools. The data were obtained through scales that was administrated to 315 …
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi DergisiCilt 2013/3, Sayı 2
Bu çalışma, apart turizm hizmet sektöründe stratejik pazarlama kararının tesis edilmesi anlayışını sağlamak için turizm planlamacılarına ve turizmcilere yardım etmeyi amaçlamaktadır. Ampirik analiz için Duonglam Eski Köyü’nün apart hizmetinden faydalanmış 150 uluslararası ziyaretçinin oluşturduğu datalar kullanılmıştır. Turist motivasyonu ve nihai …
İktisadi İdari Bilimler DergisiCilt 2011/1, Sayı 1
İşletmenin günümüzde verimliliklerini ve etkilerini artırmak için sürekli kendilerin geliştirdikleri ve yeniledikleri, rekabete dayalı bir pazar ortamında marka yönetimi, marka imajı ve buna bağlı olarak reklam bütçesine ayrılan payların önemi her geçen gün daha da artmaktadır. Rakiplerin güçlü olması, tüketicilere …