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Consumers Attitudes towards Internet and Brick and Mortar Store Channels Switching Behavior

Abdolrazagh MADAHI, Inda SUKATI

Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi DergisiCilt 2014/2, Sayı 2

The purpose of this study is to examine the role of consumers’ behavioral attitude and intention toward channel switching behavior in regards to Internet and brick and mortar store channels in Malaysia. The survey instrument administered to the Malaysian consumers …

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