SAĞLIK HİZMETİ SUNUMUNDA VE SOSYAL PAZARLAMA KAPSAMINDA E-NABIZ UYGULAMASININ BİLİNİRLİĞİ
USAYSAD-Uluslararası Sağlık Yönetimi ve Stratejileri Araştırma DergisiCilt 2017/3-legacy-3960, Sayı 1
Social marketing focuses on changing the attitudes and behaviour of different target groups. Also, social marketing puts forth the marketing approaches applications for administration and planning the social programme. Social marketing principles and techniques are frequently used to improve public …