“Branding” için 5 makale
MESLEKİ BİLİMLER DERGİSİCilt 2012/1, Sayı 3
Test for admission to higher education in our country is applied according to success of answering the tests instead of ability or vision. After secondary and high school education, when it is time to choose university, the students define their …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
In this article the value of e-branding in modern marketing activities of companies was shown. The Internet position of brand, which is the one of the main facilities of improving competitiveness in global competition, was proved. The basic characteristics and …
Yükseköğretim ve Bilim DergisiCilt 2016/6, Sayı 2
The aim of this study is to determine the educational fields on which universities position themselves in Turkey. The population of the research consists of state and private universities in Turkey. In this study, qualitative research design was used and …
The Bulletin of the Dnipropetrovsk University. Series: Management Of InnovationsCilt 2015/23, Sayı 5
The role of branding in enhancing the attractiveness of the city for tourism investigated. Factors influencing the formation of effective brand image and enhancing cities listed. Branding activities in some cities analyzed. The main problem of the formation and promotion …
The Turkish Online Journal of Design, Art and CommunicationCilt 2012/2, Sayı 2
Digital technologies have heightened the debate on convergence where technologies, corporations and people [target audiences] meet. New media has become a new meeting place and a social platform for people. As more brands choose to employ relationship marketing strategies that …