THE IMPORTANCE OF BRAND POSITIONING AND APPLIED EXAMPLE OF CREATION OF SECONDARY BRAND
İktisadi İdari Bilimler DergisiCilt 2011/1, Sayı 2-legacy-135
Crisis experienced in recent years and technological developments shaped the structure and operation of establishments. Increased costs, consumption differences, competition in the market played great roles in restructuring of many producer and distributor companies. Especially new structuring concerning the protection …