“Brand” için 29 makale
MESLEKİ BİLİMLER DERGİSİCilt 2012/1, Sayı 3
Test for admission to higher education in our country is applied according to success of answering the tests instead of ability or vision. After secondary and high school education, when it is time to choose university, the students define their …
International Journal InternaukaCilt 2018/9, Sayı 9
In the article the basic functions and principles of work of specialists on promotion of brands – brand-ambassadors are considered. Their place, role and significance in the activity of the modern company are substantiated.
dumlupınar üniversitesi sosyal bilimler derggisiCilt 2020/1, Sayı 63
Tüketiciler; son yıllarda başkalarının kendilerini nasıl gördüğüyle çok fazla ilgilenmeye başlamış, kendi zevk ve tercihlerinden çok başkalarının zevk ve tercihlerine göre alışveriş alışkanlıklarını değiştirmiştir. Buna bağlı olarak ürünün tüketici gözündeki değeri, yani tüketicinin marka tutumu da başkalarının fikirlerine ve tercihlerine …
dumlupınar üniversitesi sosyal bilimler derggisiCilt 2020/1, Sayı 65-legacy-5282
In the last decades, ports are focusing their branding activities on disseminating the social media messages to the port users. The building of brand equity for seaports is an essential goal in various branding strategies, within which social media has …
Traektoriâ naukiCilt 2015/1-legacy-2329, Sayı 3
In this article the value of e-branding in modern marketing activities of companies was shown. The Internet position of brand, which is the one of the main facilities of improving competitiveness in global competition, was proved. The basic characteristics and …
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi DergisiCilt 2015/1, Sayı 1
Belirli bir marka imajı yaratmış olan firmaların yeni ürünlerini mevcut marka ismi ile pazarlaması ve bu şekilde mevcut markanın tüketici gözündeki değerini ve itibarını yeni ürünlere transfer etmek istemesi olan marka genişleme stratejisi, bugün birçok firmanın tercih ettiği bir uygulamadır. …
dumlupınar üniversitesi sosyal bilimler derggisiCilt 2020/1, Sayı 64
Employer brand places businesses as the desired place to work and organizational commitment can be created through the employer brand. Employer brand has five dimensions. These; application value, interest value, development value, social value and economic value dimensions. In this …
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi DergisiCilt 2015/1, Sayı 1
Bu çalışmanın birinci amacı; tüketici temelli marka değerinin alt boyutları olan; marka farkındalığı, algılanan kalite, marka çağrışımları ve marka sadakatinin marka tercihleri üzerine etkisini incelemek, ikinci amacı ise ailenin bu ilişkilerdeki aracılık rolünü araştırmaktır. Bu amaçla Ankara ilinde 295 kişinin …
Yükseköğretim ve Bilim DergisiCilt 2016/6, Sayı 2
The aim of this study is to determine the educational fields on which universities position themselves in Turkey. The population of the research consists of state and private universities in Turkey. In this study, qualitative research design was used and …
European ResearcherCilt 2014/14, Sayı 81
In the free market consumers are faced with a different variation while they making purchase decision. Brand as a term, name, and symbol gives quality and satisfy needs of consumers and on that way assure self recognition. Main objective of …
Traektoriâ naukiCilt 2016/2, Sayı 6
The article topicality is conditioned by the increase of competitiveness of professional education institutions at the international and regional markets of services. Selection of management personnel for institutions of vocational education, ensuring its competitiveness, is one of the main challenges …
International Journal InternaukaCilt 2017/17, Sayı 17
In this study podcasting has been analyzed as a potential tool of marketing communications based on an examination of previous works. The interpretation of the concepts «podcast» and «podcasting» is given and the most relevant one is determined, based on …
Traektoriâ naukiCilt 2016/2, Sayı 8
The article describes the brand of territory as a factor of the region competitiveness. The examples of territory brands from the world and Russian practice are analyzed. The possible options for the brand for Penza region are proposed.
dumlupınar üniversitesi sosyal bilimler derggisiCilt 2017/1-legacy-3906, Sayı 52
By globalization, fulfilling a powerful communication with sport consumers and influencing purchase intentions is an important objective for the sport clubs in order to influence the consumer groups on an international basis and to achieve success in the competitive environment. …
İktisadi İdari Bilimler DergisiCilt 2011/1, Sayı 1
İşletmenin günümüzde verimliliklerini ve etkilerini artırmak için sürekli kendilerin geliştirdikleri ve yeniledikleri, rekabete dayalı bir pazar ortamında marka yönetimi, marka imajı ve buna bağlı olarak reklam bütçesine ayrılan payların önemi her geçen gün daha da artmaktadır. Rakiplerin güçlü olması, tüketicilere …
The Bulletin of the Dnipropetrovsk University. Series: Management Of InnovationsCilt 2015/23, Sayı 5
The role of branding in enhancing the attractiveness of the city for tourism investigated. Factors influencing the formation of effective brand image and enhancing cities listed. Branding activities in some cities analyzed. The main problem of the formation and promotion …
International Journal InternaukaCilt 2017/9, Sayı 9-legacy-4566
The review of the loyalty programs implementation by the Ukrainian retail e-commerce market leaders.
International Journal InternaukaCilt 2017/1, Sayı 1
Modern brand components reviewed in the article. The main factors of creating brand are formulated. Factors that affect the success of the brand on the commodities market are listed.
The Bulletin of the Dnipropetrovsk University. Series: Management Of InnovationsCilt 2013/21, Sayı 2
influence of brand «Pet rikivka» is analysed on the increase of investment attractiveness of region and state on the whole.
İktisadi İdari Bilimler DergisiCilt 2011/1, Sayı 2-legacy-135
Crisis experienced in recent years and technological developments shaped the structure and operation of establishments. Increased costs, consumption differences, competition in the market played great roles in restructuring of many producer and distributor companies. Especially new structuring concerning the protection …
The Turkish Online Journal of Design, Art and CommunicationCilt 2012/2, Sayı 3
It is a well known reality that strong brands hold strong personalities. Therefore, building up a brand personality became an issue of increasing importance in branding efforts - especially in today's digital age. This paper investigates the perception of brand …
Celal Bayar Üniversitesi Sosyal Bilimler DergisiCilt 2015/13-legacy-981, Sayı 2
Customer Relationship Management (CRM) and service quality approaches are the most effective ways for retail stores to compete for creating long term brand and customer loyalty by way of ensuring customer satisfaction. Retaining the increasingly sensitive and selective customers has …
AKADEMİK ARAŞTIRMALAR VE ÇALIŞMALAR DERGİSİCilt 2010/1, Sayı 2
Syrian industries are facing very critical era nowadays. Therefore, this research aims to address the following questions first of all, which brands will be attracted by Syrian consumers? How can Syrian companies gain local customers' trust and preferences? And which …
MediamusicCilt 2015/4-legacy-593, Sayı 4
The music-compositional principles of commercial and political advertising and also the self-promotion of electronic media (radio, television, Internet) are considered in this mediatext: from the elementary beeps, symbolic functions, emblems/logos and musical brands to the sound engineering technology to underscore …
ASOSOURNALCilt 2014/2-legacy-491, Sayı 3
The competitive advantages of countries, are very important in terms of their regional and local development. In the literature, the branding studies of cities as a competitive advantage, presented with various studies related with branding and city brand examples. In …