MARKALARIN KİŞİLİK ARKETİPLERİNİN ALGILANMASI ÜZERİNE BİR ARAŞTIRMA
The Turkish Online Journal of Design, Art and CommunicationCilt 2012/2, Sayı 3
It is a well known reality that strong brands hold strong personalities. Therefore, building up a brand personality became an issue of increasing importance in branding efforts - especially in today's digital age. This paper investigates the perception of brand …