AN APPLIED STUDY ABOUT THE ANALYSIS OF PLANNED SHOPPING AND CONSUMPTION BEHA VIOURS OF INDIVIDUAL CONSUMERS
İktisadi İdari Bilimler DergisiCilt 2011/1, Sayı 2-legacy-135
In this study, the behaviours of individuals towards the consumption process were analyzed. A general literature study concerning the strategies that were followed by institutions and organizations in sales as directed to behaviours of individuals affecting the consumption process was …